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Jackie Huba

November 07, 2003

Be yourself and build the buzz

Lynne Marie Parson forwarded an email from a friend about funky online CD retailer CD Baby. As the following email demonstrates, being quirky, personable and authentic are key to creating emotional relationships with customers, which certainly helps spread buzz.

From: Tess
Date: Mon Nov 3, 2003 3:42:38 PM
To: xxxxx@xxx.com
Subject: Teresa - Your CD Baby Order!

I can't help it! I love the e-mails these guys send when you place an order with them! It's almost enough to make me want to shop through them more often!

Tess

------- Original message --------------
Date: Thu, 06 Nov 2003 14:55:38 -0800
From: CD Baby loves Teresa
Subject: Teresa - Your CD Baby Order!
To: xxxx@xx.com

Teresa -

Thanks for your order with CD Baby!

Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Thursday, November 6th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as "Customer of the Year". We're all exhausted but can't wait for you to come back to CDBABY.COM!!


Thank you once again,

Derek Sivers, president, CD Baby

Derek isn't just putting on an act. Take a look at the people who work at CD Baby.

Posted by Jackie Huba on November 07, 2003 | Permalink

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Other blogs that reference Be yourself and build the buzz:

» CDBaby - having fun with the brand? from Broadband and Me
Church of the Customer: Be yourself and build the buzz COTC highlights CDbaby a company that send the most amusing fulfillment emails, certainly it seems in line with the quirkiness of their brand and from the link to the employees,... [Read More]

Tracked on Nov 10, 2003 11:19:45 AM

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