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January 15, 2004
Creating student evangelists
Toby Bloomberg of Bloomberg Marketing reports that a class she co-taught at Emory University's business school created all sorts of evangelists because the students became actual marketing consultants for an Atlanta non-profit. A nice write up in the local business paper has all the details.
Toby says, "The students actually pleaded for us to offer the course again and gave us presents. The dean said that was 'unheard of.'"
Now that's marketing education!
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