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March 19, 2004
How a business is changing cultural lives
Netflix is a service that is changing people's cultural lives. Customers are modifying how they spend their time, and they love that they love this!
Here's how William Grimes, writing for the New York Times, describes how Netflix has changed his life:
I became one of Netflix's nearly 1.8 million users several months ago, and I have never looked back. Overnight, life became much simpler. No longer did I have to make a mad dash to the video store, either to rent a film or to return it by the noon deadline. Late fees vanished and so did the check-out line. I cursed the endless hours spent prowling the aisles in search of misfiled films, or something — anything — to watch... Netflix not only changed my routine, it also turned me into a different kind of movie watcher. Culturally, I am no longer the same person.
This is textbook customer evangelism. A service that changes someone's life. Can you say the same for your product or service? Are you trying to change the world, no matter how small or niche-oriented that world may be?
Other blogs that reference How a business is changing cultural lives:
» Netflix - Changing Lives from Branding Blog
Thanks to Ben McConnell at CustomerEvangelists for pointing out this story from the New York Times. I love Netflix. My wife and daughters love Netflix. We watch the mailbox for those red envelopes. William Grimes' best observation is how the [Read More]
Grimes tapped into how Netflix (and similar services) are promoting 'class ascension' and creating/enabling cinephiles across the country.
My wife and I spend much more time with indie movies now than ever before Netflix both at home and in the theater.
Netflix has allowed us to examine previously unexplored niches (documentaries, foreign, etc) of filmmaking and expand our horizons beyond our local theaters.
