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March 23, 2004
World's biggest thank you
Best Western kicks off its third annual "World's Largest Thank You" this week.
Best Western owners, general managers, sales managers and corporate staff will make more than 11,000 personal visits to travel agents and customers March 24-28 in 20 countries.
"With current world events, there is no better time to say 'thank you' to our customers. It is one of those things that we often forget to do in the press of daily business," says Best Western Hotels CEO Tom Higgins. "The travel agent community accounts for nearly 50 percent of our total bookings, and we want them to know we appreciate everything they do for us. You don't become the 'world's largest' without help from your friends and this is a time to remember our friends."
It's a buzz-worthy way to thank your best customers. What innovative ways have you thanked your customers?
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Great find Jackie. What a great way for these operators to stay in touch with the Travel Agent community. Too bad they percieve it as a once-a-year effort.
