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April 28, 2004
Chuck D on Line 1
Years and years ago when I was a radio DJ, a colleague and I who had Too Much Time On Our Hands spent hours in the studio recording outgoing messages for our answering machines.
For a few months back in the early 1980s, I had hundreds of calls to my phone from people wanting to hear an imitation of a drunk and disorderly Paul Harvey. I had good phone buzz back then.
The smart marketing wizards at Virgin Mobile have built a buzzworthy campaign of outgoing cellphone messages; unlike my colleague and I back in the '80s, Virgin is employing real celebrities.
Anna Nicole Smith can leave a somewhat breathy message on your Virgin cellphone. Or William Shatner delivers Trek-ish fun. My favorite is Public Enemy's Chuck D: "Calm down y'all, ain't nothing but a phone machine."
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