Church of the Customer Blog
« When customers rally to support you | Main | Evangelists for professional services firms »
June 01, 2004
When customers rally to support you
Lynette Chiang of Bike Friday says her company has made the top 10 in the Lovemarks competition. Bike Friday is number 8, with Apple and Jesus ranking higher.
How did this small, Eugene, Oregon-based company make the top 10 in concert with a billion-dollar computer company and one of the world's most well-known historical figures? Chiang rallied customer evangelists with this article.
She says:
"We went from 4 votes to 160 votes in about 5 days. That meant 160 people on that period made BF top of mind, and thousands more are looking at the top 10 list and thinking, 'what the hell is Bike Friday?'.... Look at all the neat comments we can use because they are from members of the 'club.'"
Read those customer comments here.
Other blogs that reference When customers rally to support you:
» When Your Customers Rally for YOU from CCUCEO
There's no advertising message more powerful than a customer testimonial. And those testimonies only grow in power as their numbers grow. So take this one step further and show the world as a group what your customers think of you [Read More]
