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September 15, 2004
A new definition of word of mouth marketing
The net worth of any person, company, organization or entity, based on the continuous delivery of value and how that value is communicated among friends, colleagues, clients and customers.
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Today I discovered this blog, and boy, you sure sound like me. Did I create this at 4 in the morning a few weeks ago? :^)
I am going to add this blog to my blog list on my Vaspers the Great web usability blog and my Mentally Correct Marketing blog.
We need more information, studies, definitions on Word of Mouth advertising. Thanks for this definition, very marketing text oriented, needed very much.
You may enjoy my analysis of Martha Stewart's "marthatalks" web site at:
http://vaspersthegrate.blogspot.com/2004/09/martha-stewart-gets-vasperized.html
Or, even more relevant to this post and to others on your site here, my post on how offshore outsourcing, negative Word of Mouth, and shoddy customer service is suicidal for corporations:
http://streightsite.blogspot.com/2004/09/customer-service-is-a-profit-center.html
Keep up the great work. You've just acquired a new, and fiercely loyal, fan.
Steven Streight
President
Streight Site Systems
Web Usability, Content Writing, Direct Marketing Services
I'll second that!
