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December 30, 2004
New blogger lands book deal in 8 days
Todra Payne is a makeup artist maven. She's done Mariah Carey's mascara, Soledad Obrien's blush and Donna Karan's lip lines.
She regularly teaches makeup classes and is preparing to open a store and launch her own line of makeup. She's a guru.
A few weeks ago, she'd never heard of blogs. Forgive the shameless plug, but she stumbled across our article about blogs and small businesses. Without worrying much about what people would think, she launched a blog minutes later on Blogger.com.
Eight days later, her blog landed her a book deal. She'll co-author The Fabjob Guide to Become a Makeup Artist, which will be released sometime in 2005.
In an email, Todra said, "The publishers went to the blog, checked it out and offered me the job as part
of their writing team! That's going to open all sorts of doors."
Who says blogs don't produce results?
Other blogs that reference New blogger lands book deal in 8 days:
» Start a Blog, Get a Book Deal from smallbusinessbranding blog - small business marketing for savvy solopreneurs
Here's yet another example of the power of blogs from the Church of the Customer blog. Read the story of Todra Payne who started a blog, and eight days later, found herself signing a book deal because of it. [Read More]
Ben,
This is a truly remarkable story! I can imagine about, what was that count, 8 million other bloggers hoping for the same thing.
The Fab Job gig sounds like the Books for Dummies gig.
NOT DAVID ALLEN. oops, my apologies to Mr. Allen the organizational guru. The doggone browser memory snuck this in on me.
An obvious but important point needs to be repeated here: Todra is at the top of her game *and* she blogs. She got the book deal because of what she had to say, not because of the format in which she said it. The blog made it more available for the publishers to read, but they wouldn't have hired Todra if her content had been mediocre.
What's unique about blogging is how much faster it can enhance and elevate one's platform authority than traditional publishing outlets.
Plenty of talented journalists and writers at newspapers and magazines are relatively unknown outside their locales because their publications have erected impenetrable barriers to the history of their content.
But blogs do not. Blogs democratize authority.
my own blog about makeup?
What a great idea!
Thanks for the inspiration ... I may just have to start one!
wow great story.As a makeup artist in hollywood the dream goes on.
