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December 09, 2004
Homemade advertising for Apple
Save yourself $372,000 (the average cost of making a TV ad these days) and have your customer evangelists create your ads instead.
Check out this awesome iPod ad that an Apple customer created.
[Thanks to Steve Rubel and Gary Stein for the heads-up.]
UPDATE: Wired magazine's Leander Kahney wrote a nice feature story about George Masters' homemade iPod ad and how it illustrates customer evangelism principles. Sorry we missed connections last week Leander :(
ANOTHER UPDATE: NPR's Marketplace did a quick mention of George's homemade ad today (Dec. 14). The buzz keeps building for George, and it's largely being fueled by blogs.
YET ANOTHER UPDATE: Set your TiVo 'cause Steve Rubel of Micro Persuasion is going to be on CNBC tonight (12/15, 6:40 EST) to talk about the ad.
Other blogs that reference Homemade advertising for Apple:
» Going on CNBC Tonight from Micro Persuasion
Baring a stock market crash, I am going on CNBC tonight sometime around 6:40 eastern to discuss the talk of the blogosphere - George Master's iPod Mini ad! Jackie Huba reports his ad was already mentioned on NPR. Now it's [Read More]
This is a spec spot to pimp the guy's motion graphic skills. He's not actually trying to replace TBWA Chiat/Day. Or even offer up his spot to Apple like Vaughn Whelan & Partners did recently with their poorly rendered spec spot for Molson.
This spot is very well done. I hope he gets some work for all his efforts.
Save 372,000 huh lol -- gives the old saying, "you can go broke saving money" a whole new meaning.
