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Ben McConnell

January 04, 2005

Janis Ian's backstage pass to creating a CD

"What's an overdub?" a fan asked on the message board of singer Janis Ian awhile back.

Thus began what appears to be an unprecedented project of a well-known singer-songwriter granting anyone with an Internet connection a backstage pass to watch the entire process of recording of a CD.

Broken into six stages, visitors can see how Ian wrote lyrics, rewrote lyrics, recorded demos, conducted studio sessions, including conversations in the studio with duet singer Dolly Parton and, of course, hear how overdubs were recorded for the CD, Billie's Bones.

As Ian describes the backstage pass in this audio interview, her Napsterization of the recording process has so far led to an extra 50,000 website visitors who she says have been using the project as a learning tool for understanding the recording process or creating their own album.

The possibilities of how artists, engineers, or product marketing directors could open the artistic process or product-creation process via a backstage pass, such as film director Peter Jackson is doing with King Kong -- and attract at least 50,000 potential customers by the virtual existence of the pass itself -- are increasingly significant.

Posted by Ben McConnell on January 04, 2005 | Permalink

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Wow. Finally someone is getting it! I wrote about the need to market the process rather than the end product after reading Seth Godin's post about the recording industry. I didn't agree with his take, opting more for this approach.
http://spaces.msn.com/members/evildoctorporkchop/Blog/cns!1prsrk-POAcqKq1eoBRuLCHA!141.entry

Posted by: Treb Gatte at Jan 9, 2005 1:45:54 AM