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January 03, 2005
Sound of Vision podcasts on marketing
Effern, from The Vision Thing blog, focuses on marketing in his latest podcasts.
In Part 1, he interviews Yvonne DeVita on marketing to women, Jennifer Rice on branding, and yours truly on word of mouth marketing. We chat more about BzzAgent and the ethics of word of mouth marketing.
In Part 2, he chats with Doc Searls.
There aren't that many business podcasts out there yet. Should there be? Would you listen, or subscribe, to one?
Other blogs that reference Sound of Vision podcasts on marketing:
» Simpler Technology, Building Your Brand, Podcasting and Connecting With Customers from smallbusinessbranding blog - small business marketing for savvy solopreneurs
Technology is making it easier for you to connect with you customers and build your brand. And lately, that trend is gaining momentum. As evidence, USA Today is running the following story: H-P kicks digital entertainment into high gear. [Read More]
yes i'd love to find more business podcasts.. i've been playing with doppler and looking for better content for a week or so. looking forward to listening to what you've posted here.
Interesting question, Jackie. To really answer it, I think you have to expand the question to include all forms of audio over the Internet.
Last year at this time I saw a prediction that Internet radio would be hot. I was skeptical (actually I laughed). Well, it turns out that 2004 saw a mini-explosion in all things audio-related.
The thing is, varying terminology and related technologies are being used to describe similar end results (i.e., an audio file). When you expand the question in this way, you realize that audio is really hot right now -- but it might be called podcasting, Internet radio, conversations, audio blogging, recorded interviews, MP3 downloads, or other terms. But they are referring to more or less the same end result: an audio file that can be downloaded and listened to.
Now as to your question, would I listen to podcasts? Actually a month ago I started an amateur small biz audio program over at www.smbtrendwire.com, which is now getting over 100 visits a day and about half as many downloads of each 45-minute audio archive -- and much more on the days every other week when we have a live show. We are still in our beta launch phase and have done little to promote the segments. I am surprised at how fast people are finding the site and listening to the segments.
Someday we'd like to have a "Conversation" featuring you at SMB TrendWire.
I am listening right now. Nice podcast!
Re: biz podcasts - I'm working out some tech problems and hope to have my first episode up this week (at communityguy.com). Subject matter is community evangelism from a implementation perspective.
While not totally biz related, I've also really been digging the Slashdot review. A much much easier way to keep up with slashdot!
Jackie and Ben, FYI, I've just launched my Community Development related podcast...finally!
www.countersinkdg.com
Oops... wrong URL... it's late! www.communityguy.com
>Would you listen, or subscribe, to one?
Yes. But I'm biased. :-)
http://socialcustomer.typepad.com/the_social_customer_manif/2005/02/podcasting_for_.html
