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February 21, 2005
Air Elton
Snapped this photo on the runway today at Dallas-Fort Worth International Airport.
AirTran just began marketing its introduction of XM Radio on its flights by painting a giant Elton John image on its planes. (As if Elton John's head isn't already big enough.)
It's reminiscent of Southwest Airlines creating livery (the official term for painting planes) to resemble Shamu and promote its partnership with Sea World.
Not a bad way to promote a new feature of your fleet. Spare us, though, planes encased in beer ads. Nothing buzzworthy about that.
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