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February 28, 2005
Creating customer evangelists for small businesses
Last week, Anita Campbell and Steve Rucinski of SMB Trendwire invited me onto their podcast to discuss how small businesses can create customer evangelists.
On the show,
you'll hear how it's often easier for small businesses to create
evangelists than large businesses, how to get started in creating word
of mouth, and the differences between viral marketing, buzz marketing
and other word-of-mouth buzzwords.
Listen to the audio show here.
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