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February 28, 2005
Keeping useless ads off the big screen
As a follow-up to Jackie's previous post protesting TV-like ads at movie theaters, kudos go out to Century Theatres for keeping its theaters ad-free.
While somewhat ironic that the company uses advertising to say it doesn't show ads, it's a unique selling proposition nonetheless. If I lived relatively near one of its theaters, Century would get my business.
Until then, I'll stick with HBO and DVDs.
(Thanks to Charles Hoffman of Des Moines for the tip!)
UPDATE: Two lawsuits were filed in Chicago the other week about pre-movie ads. Perhaps an example of frivolous suing to some but then again, never underestimate the resolve of a customer vigilante. (Via Chicagoist)
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