Church of the Customer Blog
« Our top 5 search phrases | Main | (Not) through being cool »
February 01, 2005
Our top 5 search phrases
Our website traffic monitoring service, WebTrends Live, compiles what people type into search engines that eventually lead them to this blog or its companion book website. (Just so you don't get weirded out, we have no idea who enters particular phrases; all surfing here is anonymous.)
Maybe there's a few trends buried in these search phrases, or maybe I have too much time on my hands, but let's look at the top five search phrases entered into the search engines that eventually brought people to our digital abode in January 2005. (The phrases may have 1-2 subtle word differences but the intent was similar.)
1. Amazon's phone number
This was easily the top search phrase in January, thanks to this blog post. If I peer into my crystal ball (on Amazon, I save 25% with this particular model),
I see customers searching desperately for a way to talk to an actual
Amazonian. But methinks Amazon.com is too phone-shy. That phone number
again is 1-800-201-7575. Operators are standing by.
2. Herb Kelleher
When I grow up, I want to be just like the legendary Southwest Airlines founder. Our small profile of him
has been one of the top three three-most visited pages on our website
the past three years. Clearly, interest in Kelleher's remarkable career
remains strong, as does Southwest's business and its decades of
consistent profitability.
3. Customer evangelists
When Jackie and I first began writing "Creating Customer Evangelists" in 2001, Google returned exactly two mentions of the phrase "customer evangelists." That same search today returns 35,300 mentions
(in quotes, no less). When one of us first uttered it in 1999, (we
can't remember which of us said it first), "customer evangelists"
burned into our brains. We're happy to see it burned into the
consciousness and day-to-day writing of comrades like Steve Rubel.
4. Maxine Clark
Maxine Clark could well be the next Herb Kelleher, sans the drinking and smoking. She's the founder and CEO of Build-A-Bear Workshop,
and her company is a case study in our book. Clark not only had a
unique vision of what retailing should be, she's quickly reaching the
rarified air of someone who can transition from entrepreneur to
big-company CEO.
5. Bike Friday
This small Oregon company is a true competitor. We profiled the company's "customer evangelist" Lynette Chiang
in 2002 (that's her official title). Bike Friday's founders were very
smart to hire Chiang -- she was a customer who was barnstorming the
world, offering slideshows about her travel adventures and evangelizing
how her Bike Friday bike was her trusty transportation companion. As a
Bike Friday employee, Chiang's passion for customers is like rocket
fuel.
Other blogs that reference Our top 5 search phrases:
» In case you need Amazon's Phone Number... from The Newest Industry
This is a great little tidbit from the Church of the Customer. [here]
What are your top 5 search terms? As a company, you should know these. This is how people find you...and look for you. [Read More]
Wow! Love the "Bike Friday" story -- would never have seen it were it not for this post.
The volunteer sales force Bike Friday has grown thanks to its focus on customer communities is remarkable.
