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February 24, 2005
Word of Mouth marketing conference
Stop what you're doing and reserve your calendar dates of March 29-30 now for...
The first summit for the Word of Mouth Marketing Association. It's the most comprehensive conference on word of mouth marketing ever, and it'll happen in Chicago.
The conference will cover many topics, including:
* Ethics in word of mouth marketing
* Measuring word of mouth
* Corporate Blogs: Creating them, being transparent, linking, and promotion.
* How to work with bloggers. The do's and don'ts of taking your message to blogs
* Customer Evangelists: Motivating Customers to Talk About You
Speakers announced so far include:
* Emanuel Rosen, author of The Anatomy of Buzz
* George Silverman, author of The Secrets of Word-of-Mouth Marketing
* Ed Keller & Jon Berry, authors of The Influentials
* Ben McConnell and myself
Our blog readers can get $75 off the admission price. Register online and use welovemini as the discount code.
[Disclosure: We just joined WOMMA's board of advisors. We would still recommend the conference if we weren't on the board.]
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Looking forward to meeting both of you at the conference. I've just found out I'm going to be a speaker on one of the panels!
Jake -- congrats! See you in tropical Chicago later this month.
