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Ben McConnell

March 30, 2005

Apple marketing department: 911

Several times during the WOMMA Summit I've heard people refer (most likely, absentmindedly) to "the Sony iPod."

Posted by Ben McConnell on March 30, 2005 | Permalink

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The Ultimate in Guerilla marketing!! That is probably one of the greatest compliments that you could ever pay Sony.

Posted by: Marks Mason at Mar 31, 2005 1:28:15 PM

The speaker who made the blunder actually repeated Sony Ipod twice.

Posted by: Geno Church at Mar 31, 2005 3:33:12 PM

Yup, that's right. Someone else in another track also said "Sony iPod."

Posted by: Ben McConnell at Mar 31, 2005 3:40:00 PM

I'm not sure there's really an emergency here... I think that people are apt to make mistakes like this regardless of what the reality is. I can spell my name after repeating it twice and people will still call me Jason McGee.

Posted by: Jake at Mar 31, 2005 4:13:04 PM

I agree, Jake. Not really an emergency... Maybe just "alert."

Perhaps it's a reflection of the ingrained nature of Sony's Walkman still wields over the consciousness (or subconcious) of society.

Posted by: Ben McConnell at Mar 31, 2005 4:35:13 PM

911? please...

Nobody under 40 would make a mistake like that and that is the market for those puppies

Posted by: ham at Apr 7, 2005 2:52:17 AM