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Ben McConnell

March 30, 2005

Recognizing citizen marketers

Is our citizen marketer meme spreading?

Pam Talbot, president and COO of PR firm Edelman, mentioned "citizen marketers" today in her presentation at the WOMMA Summit to describe the evolving world of customer involvement in marketing products and services.

After describing the democratization of media and broadcast-media tools, Pam mused during her presentation that "I used to be able to understand how media worked, but things are so different now that it's like I'm Dorothy in the Wizard of Oz. One day I woke up in a different world."

Posted by Ben McConnell on March 30, 2005 | Permalink

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But where were you sleeping Pam --and for how long?

Posted by: James Cherkoff at Mar 31, 2005 10:30:29 AM

LOL. James, sometimes I feel the same way as Pam does -- albeit minus the ruby slippers.

Maybe this portends a blog-based Wizard of Oz production starring Scoble, Winer, Kos, and Wonkette.

The witch that's crushed under the blog house, of course, would have to be MSM, as depicted by the anti-blog New York Times.

Posted by: Ben McConnell at Mar 31, 2005 3:48:20 PM



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