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March 27, 2005
Signs of life in the recording industry
Organized customer evangelism strategies are under consideration at EMI and Sony, according to Business 2.0:
Called super-distribution, the technology lets users download digital content to their cell phones and forward it to friends. Have a hip-hop MP3 you like? Send it to your pals, who get to hear it once for free. For a few bucks, they can keep it and share it again. Fans become evangelists, and labels get another bite at the $30 billion digital-music pie. "A friend's recommendation far outweighs an ad," says EMI senior VP Ted Cohen.
I'm sure there are days that Ted feels like he is the lonliest man in the record business.
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