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March 16, 2005
The Da Vinci marketing code
Genoa Cardinal Tarcisio Bertone's back-handed praise for "The Da Vinci Code:"
The distribution strategy has been absolutely exceptional marketing, even at Catholic bookstores -- and I've already complained about the Catholic bookshops which, for profit motives, have stacks of this book. And then there's that strategy of persuasion -- that one isn't an adult Christian if you don't read this book. Thus my appeal is: Don't read and don't buy the book.
Oh, Cardinal Bertone, I think you just helped sell many more pallettes of Dan Brown's book.
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Ben, how true your words. But knowledgeable Christians should not fear The Code because it is fairly easy to pick at mis-quoting and mis-interpreting that Mr. Brown has used in building a great read. I could enjoy the book and chuckle at the "authentication" and strengthen my faith -- all in one stroke. By the way, Church of the Customer is one of my near-daily reads. Keep up the good blogging.
Dale -- Good points! Speaking of mysticism, do you think a blog by Dan Brown would add to or detract from his writing, his ideas or the opinions people have on him and his work?
