Church of the Customer Blog
« The doctor is in | Main | Podcast: Word of Mouth Summit highlights and interviews »
March 31, 2005
The doctor is in
What's one way to stand out at your next industry conference? Don't dress like everyone else.
That's what Brand Autopsy examiner John Moore did at this week's WOMMA Summit. Most everyone at the conference (myself included) dressed in dark suits.
But John stood out -- not only because he's about as tall as Dirk Nowitzki -- because he wore a doctor's smock. It was the real deal, replete with monogrammed stitching and a laminated doctor's badge.
His business cards? Toe tags.
Dr. John (sorry, I couldn't resist) says his ensemble sparked at least 25 individual conversations.
"I had one guy tell me, 'So, you're the one with all the buzz here,' " John said later.
Good work, doctor.
Other blogs that reference The doctor is in:
» Rethinking my Conference Attire from hyku | blog
John Moore of Brand Autopsy has me rethinking my standard conference attire. Church of the Customer has a post detailing the 'buzz' John generated at the recent WOMMA Summit. John stood out -- not only because he's about as tall... [Read More]
» John Moore, Brand Autopsy and a smock coat from CCUCEO
I gotta be honest...ok, I'd heard of John Moore aka Brand Autopsy before. I'd read his blog and noted it was good. But work and spouse, blogging and March Madness, running and well, I hadn't noted it...in concrete, so to [Read More]
» A Different Look from To Wit
We're standing around at a Youth Specialties conference and people don't know who we are. Well, some people do, but I feel that being a 25 year old organization should give us a little more clout at a place like YS. Ben McConnell mentioned a story ab... [Read More]
» A Different Look from To Wit
We're standing around at a Youth Specialties conference and people don't know who we are. Well, a good handful of people do, but I feel that being a 25 year old organization should give us a little more clout at a place like YS. Ben McConnell mention... [Read More]
Calling Dr. Bombay! Calling Dr. Bombay! Emergency, come right away!
You rang?
http://www.bewitched.net/bomb6~.jpg
