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April 11, 2005
Citizen marketing and Tiger Woods video
Joseph Jaffe assembled a simple example of potential citizen marketing for Nike based on an extraordinary shot made by Tiger Woods at this weekend's Masters tournament.
Chances are these homemade ads (he created 30- and 60-second versions) will be viewed by thousands of people... That is, if the lawyers at Nike (or CBS) resist sending him a cease-and-desist nastygram.
Tip o' the hat: Micropersuasion
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