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April 15, 2005
Customer loyalty: The real focus
Darrell Zahorsky, the Small Business Information writer for About.com, has penned a strong primer on customer loyalty for small (and maybe, not-so-small) businesses.
From Darrell's piece: "It's easy to think you put the customer first. However, take a closer look at your marketing communications. How many times does your literature refer to 'we' the company versus 'you' the customer?"
That's a still-too-common reality among many, many small business websites.
Other blogs that reference Customer loyalty: The real focus:
» Customer Loyalty Reminder from Results Revolution - Getting Real Marketing Results for Small Business
Here's a quick reminder about CUSTOMERS that goes along with the recurring theme in my seminars: It's 5 times more expensive to get a new customer than to keep an existing one. This reminder brought to you by Darrell Zahorsky, [Read More]
