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April 22, 2005
The soda activists at SaveSurge.org
Catching up on the SaveSurge.org guys, whom we first profiled two years ago, and mentioned here, here, and here.
This week, the Save Surge campaign was featured in an AP story that is now being picked up in media outlets across the country.
The background story: Since 2002, Eric Karkovack (pictured left) and Avery
Lund have been campaiging for the return of Surge, a lime-green
caffeinated soda discontinued by Coca-Cola. They have been petitioning the cola giant to resurrect the soft drink.
A Coke spokeman says Surge lacks enough demand, but perhaps Coke executives haven't seen eBay auctions where expired twelve-packs sell for $152.
[Photo: AP]
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You would think that Coke would have used surge as an energy drink to compete against red bull.
