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May 17, 2005
Article round-up
Two must-read articles published today:
* Emanuel Rosen, author of The Anatomy of Buzz, pens a MarketingProfs.com article on "The Five Most Common Misconceptions about Buzz Marketing" (free subscription required.) Emanuel is quite literally the dean of buzz marketing, and his article lays waste to conventional wisdom on this topic.
* Pete Blackshaw, CMO of Intelliseek, outlines "The Five P's of Activist Marketing." His ClickZ columns are always insightful.
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