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May 20, 2005
JibJab's open source experiment
The fun guys at animation house JibJab announced they will open-source part of their animation process:
Every JibJab is made up of hundreds of images. If we need a picture of an umbrella for a scene, we snap a photo, cut it out, adjust the color and insert it into the animation. For our next JibJab, we’ll be posting a list of all the items we’re looking for and invite you to submit your photos. If we use your submission, you’ll get a credit at the end of the movie.
JibJab calls it an experiment, but it's a smart one. With 500,000 people in their fan database, JibJab is undertaking smart outsourcing of content creation (to a limited number of participants). Better yet, the assistants are evangelist volunteers.
This promises to be a fun experiment to watch.
(Thanks to Peter Durand for the tip.)
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