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May 04, 2005
For the new marketing players
John Fox has written a visual encyclopedia of marketing that's unlike any other marketing book I've seen.
It's called "Marketing Playbook: The Manual for Growing Organizations," and it's a full-color guide with each marketing "play" (such as "Getting your resellers to carry the ball") illustrated as a one-page infographic. (I'm blurbed in the book after John showed me an early draft of the manuscript several months ago.)
Each play includes a how-to on develop strategy, what it usually costs, where it's best suited, how to launch it and a few pointers on making it work.
It should be eminently helpful for the marketing coordinator or marketing manager who's trying to make sense out of a panoply of tools and techniques.
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