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June 28, 2005
Word of mouth marketing and B2B
B2B Magazine correctly says business-to-business marketers have been in the word of mouth field for years, but they often don't realize it.
B2B marketers who employ customer reference or advisory
programs, traditional PR, analyst outreach and even trade show
marketing are using word-of-mouth.
Their challenge is to bridge traditional tactics into more updated ones, such as blogging, customer communities or online forums.
B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors.
Other blogs that reference Word of mouth marketing and B2B:
» Word of Mouth Marketing from BeConnected
One of the best things you can do with a blog or email newsletter is equip people with talking points and compelling stories to repeat when talking to their colleagues about you, your company, product, service etc. Marketing circles are a buzz about wo... [Read More]