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June 21, 2005
Measuring word of mouth
If metrics are a must-have for your significant investment in word-of-mouth marketing, then attending WOMMA's July 13, one-day session on "Measuring Word of Mouth" is a no-brainer.
The list of papers to be presented at the conference looks terrific for us word of mouth wonks. There's even one on customer evangelism.
You can get $50 off the registration fee by using the discount code "Blogsareawesome" when registering. [Be sure that the "B" is capitalized.]
(Disclosure: Jackie and I sit on the advisory board of WOMMA.)
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