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June 30, 2005
Two new word of mouth blogs
Two new word of mouth blogs to add to your newsreader:
* Jonathan Carson, the CEO of word-of-mouth measurement firm BuzzMetrics, has started a blog. He covers "the skinny on word-of-mouth marketing and the proliferation of consumer-created content."
* Walter Carl of Northeastern University blogs about his research into word of mouth and buzz marketing.
Both guys are smart and leaders in the field.
Other blogs that reference Two new word of mouth blogs:
Have you heard of Buzzoodle? Worth a look for those interested in Buzz marketing.
Robert,
I have heard of Buzzoodle, but I'm not sure I get it. Looks like another "participate for points" system to me....
Hi Jackie.
I guess we still need to clarify our message. There is nothing like it. The points part come in when you create some buzz for your account, and the points are only relevant where you compare yourself to your co-workers. It makes being an advocate for where you work into a fun game.
