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July 27, 2005
Citizen marketing begins to organize
Our friend Owen Mack at Obtanium TV emailed us today that he's launched a new citizen marketing venture: Cobrandit.
Owen calls it "documentary advertising." Whatever the term, Owen gets high-priest robes for saying on his new site: "We believe that people like you know more about brands and lifestyle than the big marketing conglomerates do."
Cobrandit has the potential to take citizen marketing into new and profitable loyalty dimensions that customers could totally identify with.
The question is: Are brands ready for the ride?
Other blogs that reference Citizen marketing begins to organize:
» Does coBRANDIT Only Want Male Videos? from CorporatePR
Over on Church of the Customer I ran across a post talking about citizen marketing and a new company called coBRANDIT. Intrigued, I mosied on over to take a look. The company is calling itself the first open-source ad agency and is soliciting home-made... [Read More]
» Documentary Advertising from Splintered Channels
As Steve Rubel points out, it was only a matter of time. A new group has emerged to pitch documentary advertising. CoBRANDiT officially launched today as the world's first open-source documentary ad agency. Ben McConnel at Church of the Customer [Read More]
» Documentary Advertising & Survival of the Fittest from Futurelab's Blog
by: Josh Hawkins As Steve Rubel points out, it was only a matter of time. A new group has emerged to pitch documentary advertising. CoBRANDiT officially launched today as the world's first open-source documentary ad ... [Read More]
To paraphrase uber-blogger Steve Rubel, it was just a matter of time. Also -- congrats on your Forbes honors. /sd
Many thanks, Stan.
thanks for the mention ben.
here's a little story: i purchased an ad for our site on adrants for real $$ back in april. the ad ran for a month. result: 380 hits. i launched this new initiative (coBrandit) virally (and free). result: 380 hits in 36 hours. works for me.
