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July 17, 2005
Heard at the WOMMA Measurement conference
A few notes I captured during WOMMA's Measuring Word of Mouth conference this week in Chicago:
* Joe Pilotta, BIGresearch: Word of mouth is not about the distribution of messages; it's about how those messages are consumed.
* Ann Green, Millward Brown: It's important to look at the differences between buzz like Subservient Chicken and customer advocacy like that for JetBlue.
* Laurent Flores, CRM Metrix: B-to-B and B-to-C models will evolve to a C-to-C (consumer-to-consumer) model.
* David Godes, Harvard University: When customers talk about products, they are really talking about themselves. Products reflect our self-image.
* Matt McGlinn, BzzAgent: A product that is worth talking about has at least one of these characteristics: fun, unusual, sexy, exciting, undiscovered, shocking or engaging. Notice that "new" is not one of the characteristics.
Ben and I interviewed several conference presenters, whom we'll feature in our next two podcasts.
Other blogs that reference Heard at the WOMMA Measurement conference:
» B2B, B2C ... C2C from HorsePigCow: Life Uncommon
What Jackie Huba of Creating Customer Evangelists overheard at the WOMMA Measurement Conference... [Read More]
I can’t believe you didn’t mention Lord Pickles the Ex-Parakeet! Actually, I was amazed at how much great information was presented in so short a time. I’m pretty new to WOM, so I’m thankful I can refer to the massive book they handed out. Can’t wait until WOMMA’s next event.
