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July 22, 2005
Jeff Klein gets it
"I don't believe in buzz. Word of mouth is the buzz I want, but not by creating a fake scene. Consumers will be fooled by that for a couple months, but eventually you need to deliver good service, good food and good beds -- and you just can't mask it with ridiculousness."
-- Hotelier Jeff Klein, commenting on the efforts of some boutique hotels in Los Angeles to create buzz by creating celebrity-driven pool parties that usually shut out paying hotel guests from using basic hotel amenities, as quoted in the Wall Street Journal (subscription req'd).
Other blogs that reference Jeff Klein gets it:
» Private Luxury Without The Gawky Lobby: City Club Hotel, NYC from Vagablond
From the profound founders of CustomerEvangelist.com, Ben McConnell and Jackie Huba: Hotelier Jeff Klein, was quoted in the Wall Street Journal on the efforts of some boutique hotels (like the Hollywood Roosevelt Hotel) in Los Angeles to create buzz b... [Read More]
I thought I'd show you guys this:
http://www.obttv.com/cobrandit.html
What do you think? You should really post something about this.
Tara
Owen from Obtanium emailed us earlier today about the cobrandit effort. Sounds like a good blog post!
Fantastic quote!
