Church of the Customer Blog
« Southwest's new campaign | Main | Heard at the WOMMA Measurement conference »
July 17, 2005
Southwest's new campaign
Southwest Airlines is emailing customers, asking for help to convince Congress that the Wright Amendment is odiously outdated. (The amendment was designed to keep Southwest from expanding at its home base of Dallas' Love Field.)
The campaign includes Set Love Free, a website for customers to lobby their congressional representatives directly via email. Not sure what to say? Southwest includes talking points.
Based on the considerable levels of customer goodwill it continually generates, Southwest is smart to ask customers for help in repealing an anti-competitive law that's loved only by Southwest's competitors and the operators of nearby D/FW Airport.
Other blogs that reference Southwest's new campaign:
