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August 23, 2005
Better than a focus group
Slate, one of my favorite zines, is actively engaging readers in its future redesign. A solid example of leading customers toward product/brand ownership.
If Slate's editors share the results of its qualitative data and show how reader input affected decision-making during the redesign process (rather than after the finished product arrives), that could easily be a new level of transparency for an established media outlet.
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Slate is wise in doing this. There is no better community building activity than allowing your people to participate in the brand. I am sure this will attract new members to the slate community, as well as solidify relationships with existing members.
