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August 17, 2005
Understanding your volunteer sales force
If you are in charge of a customer reference program, here's a conference just for you.
The Customer Reference Forum is Oct. 24-25 in Boston. It focuses on helping technology firms cultivate and manage their "customer sales force." (Disclosure: I'll be keynoting at the event.)
The first event earlier this year sold out, and 83% of attendees said they would recommend the event to others. With that, the organizers aren't waiting until next year to hold a second event.
There's an early-bird discount so grab a seat now before it fills up : )
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