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August 31, 2005
The right intention but...
The wrong goal.
What does "complete satisfaction" mean? Hard to say. Depending upon the customer, and his problems and needs, the answer could be based on any number of variables.
In other words, it depends on what you mean by satisfaction. And complete.
A better, and more impactful internal and external slogan for this company: "Our goal: A referral from you."
Other blogs that reference The right intention but...:
» Is Satisfaction The Real Goal? from The Custo/Member Experience
Ben at Church of the Customer asks whether custo/member satisfaction is the real goal. I thought, Well, perhaps it's loyalty. That's only part of the answer. Loyalty builds the solid base, but it's the referral that drives growth. I think he's right. W... [Read More]
As Pedro once said:
"Vote for me, and all your dreams will come true."
A question I have been asking a lot, why do marketers exaggerate when the truth was already compelling?
I love your alternative slogon. Truthful, compelling.
-Matt
