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August 30, 2005
Word of mouse: TechSmith
SnagIt is one of my top 10 frequently used programs. I use it at least 3-4 times per week to capture screenshots.
The company behind this ubiquitous program, TechSmith, is now blogging and demonstrating how to use its other products like Camtasia to do screencasts, which can bring dry product manuals to life and keep them up to date via the web. Chief Evangelist Betsy Weber (that's her real title), the company's blog-based master of ceremonies, is Scobelizing herself as a behind-the-scenes customer advocate.
A good avenue for B2B companies to explore.
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