Church of the Customer Blog
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September 21, 2005
Jupiter word of mouth study
Gary Stein, senior analyst at Jupiter Research, is conducting a study on best practices in word-of-mouth, consumer content, blogs (vlogs, podcasts, etc) and evangelist marketing.
If you are a company or brand marketer, take the survey here.
Also, catch Gary (and Ben) at WOMMA's Word of Mouth vs. Advertising conference next week in NYC.
Other blogs that reference Jupiter word of mouth study:
» Church of the Customer: Jupiter word of mouth study from My Weblog
Link: Church of the Customer: Jupiter word of mouth study. This is an excellent site. [Read More]
If you are a US company or brand marketer, take the survey... otherwise, you'll be wasting your time because Jupiter Research will "appreciate your input", but then tell you "you are not qualified to take the survey at this point."
