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September 10, 2005
Old school word of mouth
To grow its enrollment via word of mouth, the small, liberal arts school Olivet College didn't hire a PR firm. Or a buzz agency. Or create a game-based viral campaign.
Its word of mouth strategy was about improving operations:
* Reconnecting with alumni
* Asking for the alumni's help to identify ideal high school student prospects
* Personalizing the recruiting and admissions process
As a result, enrollment is up 31 percent. The Lansing State Journal has more details.
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» Old School Word of Mouth from The Big Picture
Church of the Customer writes:To grow its enrollment via word of mouth, the small, liberal arts school Olivet College didn't hire a PR firm. Or a buzz agency. Or create a game-based viral campaign. Its word of mouth strategy [Read More]
That's how keggers have such great attendance.
Bravo. Too often the dead art of marketing/pr is used to simply cover up and obfuscate the truth: the service/product sucks. People hate marketing/pr simply because they know it's all a big lie. Whenever I see the Dell commercials on television talking about their service, I laugh and think of Jeff Jarvis.
