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September 06, 2005
Turning up the heat on reader communities
Cooking Light magazine has the right theology: Encourage readers to meet one another via magazine-sponsored "supper clubs."
While dining over foie gras or ribs, the informal gatherings allow readers to meet one another in person in locales around the country and share their passion for food. By extension, that passion is collected under Cooking Light's community umbrella. In today's NYTimes, Stuart Elliott writes:
Cooking Light's effort to transform a reader's idea into a thriving promotional event is among the steps magazines are increasingly taking to meet the challenges posed by other media like television and the Internet. The goal is to present magazines in more tangible forms, so that current and potential readers and advertisers can experience them beyond the static page.
Magazines and newspapers are not just content sources. The bit-based printed publication that arrives in a reader's mailbox is really a permission asset into that reader's home or office. Perhaps their lives, too.
For the vast majority of media companies, the arrival of the printed product represents the end of the customer relationship. But potentially, it's just the beginning.
Hard-core evangelists of any publication would love to meet their fellow evangelists, whether it's for The Weekly Standard, the Daily Kos or Selling Power.
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» Cooking Light Off to a Good Start; Could They Do More? from InterAdvocacy
Church of the Customer has an interesting item pointing out thatCooking Light magazine has the right theology: Encourage readers to meet one another via magazine-sponsored supper clubs.A New York Times article explains how they make money off of the ev... [Read More]
