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September 12, 2005
TV shows and evangelism
Customer evangelism is spreading to TV.
NBC is employing a customer evangelism strategy to generate buzz for the second season of its weight-loss reality show, "The Biggest Loser."
A website has been the means by which to recruit the show's 1,000 biggest fans (no pun intended). The strategy: Encourage fans to host parties this past weekend for an online advance screening of the season's premiere
episode. (The episode airs on television Sept. 13.)
From the website we learn that 6,764 party goers attended 1,003 parties. Party hosts also uploaded photos and videos as well as blog entries.
The show's message boards indicate the show has a rather passionate fan base, many of whom are interested in losing weight themselves. The grassroots strategy has been working: Last season's finale had the highest rating in its time period for NBC in three years. It's a terrific example of non-traditional marketing of a TV show.
[Hat tip to Across the Sound, the new podcast from Steve Rubel and Joe Jaffe.]
Other blogs that reference TV shows and evangelism:
» TV shows and evangelism from Mostly Muppet Dot Com
Last week while I was out of town the Church of the Customer blog weighed in on the subject of TV shows and evangelism. Their main example was NBC The Biggest Loser and the message boards and organized screenings (web-enabled) surrounding the ... [Read More]
Jackie,
Thank you for speaking in Nashville at the CABLE lunch. I returned to my office's maze of cubes energized and eager.
While you were signing books, I spoke to you about possibly speaking at my company's fall retreat (November). I passed my recommendation on to the partner and retreat team leaders. For more information on our firm, please visit www.mpf.com.
