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October 05, 2005
Bike Friday's marketing fans
Bike Friday is a company we love to talk and write about because it focuses intently on customer evangelists and measures their influence.
Although it's a small business, Bike Friday's well-organized evangelist program has helped acquire more than a third of its 10,000 customers. They know evangelists drive revenue, too: Over the last 3.5 years, the company's evangelist program has generated $1.3 million in sales. In 2004, 29 percent of its sales came from referrals.
With this month's issue, CMO magazine picks up on the company's work in this area. Glad to see it. You can read our profile of the company from a few years back.
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