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November 28, 2005
Millie, the 80-year-old videoblogger
It's not just young whippersnappers creating sophisticated content for the web.
That Millie is blogging isn't the story here; rather, she's a rich source of ethnographic data for products and how seniors use them. With a little help from her son, she video blogs about the challenges she faces using everyday products.
If you are a brand manager for:
Market researchers pay handsomely for this kind of research, yet it's unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn't.
Here's an idea: Send customers webcams to record video diaries about them and your product. Encourage honest, open and transparent feedback to post on their blogs. Not only do you receive free market research, you enhance the ever-important Google juice.
Of course, do not try this if your product sucks.
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Thanks for the GREAT post about me!!
"Of course, do not try this if your product sucks"
have you guys discovered youtube? (youtube.com) it's flickr for video. near unlimited uploads, tagging/sharing etc. and lots of sweet tools for embedding video on websites. brands could ask customers to upload to youtube and tag the video "brand x" and there would then be a de facto brand x channel you could embed wherever... this is how i'm now taking in submissions. see http://www.obttv.com/youtube.html
I have multiple sclerosis and a touch of arthritis. My hands are not what they used to be. Heck, none of my body is. I could be a quality control product tester for anything. It is ridiculous that companies do not utilize the disabled. Making something easy for us means it would be easy for the rest of the world. Who will be the forward thinking leader to take advantage of this opportunity?
Congrats Millie on your Blog
Its well done, great recipes too
Have a safe and fun winter in Florida
Send some sun , up to Canada Please
for some FREE Mac tips done on Video
Seems the entire family has the heritage of blogging.