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December 28, 2005
Intuit's connectivity
"I started Intuit in my den, struggling through tough times and using cardboard boxes for furniture. But I never lost sight of my dream to improve the way people manage their finances."
-- Intuit founder and chairman Scott Cook, in a letter that accompanies the packaging for QuickBooks 2006.
Compared with the massive effort to create software like QuickBooks, it's the comparatively small detail like a letter with a personal story from the company founder that helps bridge emotional connections between BigCo and the individual customer.
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