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December 20, 2005
Word of mouth, every day
Walter Carl says about 17% of our daily conversations include a brand, company, organization or service.
He arrived at the figure by asking a group of college students to take note (PDF) of every conversation they had over the course of seven days.
What were the topics of conversation in the remaining 83% of conversations among those college students? Walter doesn't say but my guess is that beer ranked pretty high.
Other blogs that reference Word of mouth, every day:
» Word of Mouth Study - Every Day from Zmetro.com
Walter Carl:What percentage of all our conversations include talk about an organization, brand, product, or service? Based on my research with college students (18-29 years of age) the answer is about 17.5%, on average. This is a little higher than... [Read More]
» Everyday Word Of Mouth from Stephen Labuda's Notes
According to a study by Walter Carl, mentioned on the Church of the Customer Blog, 17% of our daily conversations include a brand, company, organization or service. [Read More]
» Word of mmmmmm, beer from Jaffe Juice
Great post which sheds much light on the Magical Mystified Mr Word of Mistoffelees. It's from a study amongst college kids, aged between 18-29, which asked them to document how many times in their conversations they happened to mention a [Read More]
I wonder how high Drugs ranked on the list?
Probably not as high as FaceBook or MySpace.
beer conversations would be about brands:
"dude moosehead was on special..."
