Ben McConnell & Jackie Huba


Church of the Customer Blog

« Dog Whisperer's Blog Overload | Main | Now in Portuguese »


Jackie Huba

January 05, 2006

Dog Whisperer's Blog Overload

Picture_1_3Cesar Millan, aka The Dog Whisperer, is a dog psychologist whose National Geographic Channel TV show was a word of mouth hit in 2004. He can tame any annoying or aggressive dog with a pronounced "Shhhhh!" like some sort of canine shaman. I've watched every show.

I'm a big fan because his insights are easy to understand. I've used them effectively on my own dog. That makes it easy for me to tell -- and show -- other dog owners the techniques. (As his show illustrates, the problem usually rests with the owner, not the dog. Ergo his motto: "I rehabilitate dogs. I train people.")

Last year flew by without a new Dog Whisperer episode. But finally (finally!) Millan is back with new episodes, live seminars, a DVD, a book and a new blog.

It's an ambitious basket of marketing, and his blog cup runneth over. His first post generated 89 comments, mostly from exasperated dog owners poring out their frustrations and asking for advice. Cesar is surely a busy guy, and that's probably why he doesn't respond. Or why he's only posted twice in the month he started. It's not clear he's even writing the posts. Inattention can generate bad word of mouth, too.

Since the Dog Whisperer is a cult hit based on great advice, that would seem to be the expectation of blog visitors. My advice: Roll out a discussion board and let the hardcore fans help one another. That should effectively grow the community.

What do you think?

Posted by Jackie Huba on January 05, 2006 | Permalink

TRACKBACKS

Other blogs that reference Dog Whisperer's Blog Overload:

COMMENTS

You're absolutely right Jackie - every detail counts, and it only takes one screw up (not posting or answering blog messages) to taint your brand for your evangelists. And we all know the energy a scorned lover has once s/he is fired up.

I'm to check out this blog now...

Posted by: Laura Bennett at Jan 6, 2006 8:18:09 AM

Now I look at the blog, Cesar's second mistake, apart from being inattentive to the blog, is to center the blog around the tv series, which is perhaps why he hasn't been answering the comments.

Can't anyone involved with Cesar's brand see that his appeal is much more than the tv show? People don't want to plod along at the show's pace, they want to take the dialogue in their own direction. Your suggestion of a discussion board seems to really make sense here.

Hopefully someone works this out soon otherwise the blog could really backfire.

Posted by: Laura Bennett at Jan 6, 2006 8:40:03 AM

psst... sit...

psst... roll-over...

psst... speak...

WOOF!

shhh!

psst... good doggie!

Posted by: Paul Williams at Jan 11, 2006 2:52:45 PM

We raise miniature longhair dachshunds (Dapples, English creams, black & creams, etc) and I'm sure you can imagine how noisy it COULD be without a good training program. With a simple (but determined "SHHH, Babies...", it's nice again...

Posted by: Ed Spell at Jan 26, 2006 6:41:50 AM

Ceasar has inspired me to do this as a career.It is very fullfilling.

Posted by: joe.j at Feb 3, 2006 6:37:41 PM

My dog is crazy. I have tried everything to get him calmer, but no matter what I do, he is out of control.Does anyone know how I can get Cesar to come to my house? E-mail me. Eegreenbean@aol.com or iluvorly94@yahoo.com

Posted by: Emma M. at Feb 17, 2006 8:14:35 PM

We are having problems teaching our basset hound puppy Jasmine basic obedience skills and commands. Can Cesar Millan help us somehow teach Jasmine basic commands and skills? If so, please email me at iguana_81@yahoo.com asap.

Posted by: Janice Johnson at Mar 12, 2006 2:18:24 AM

We are getting a puupy very soon. We have 1 son that lives in the home and 3 others that come every other weekend and ocassionally in between. When training the new puppy should one person train it to understand the commands first then let the other family members use the commands after the pupp has learned them? I know that dogs a re pack animals and they need to understand their place in the pack in order to respect the family members. How do we do this with so many of us?

Posted by: Donna B at Mar 27, 2006 10:00:19 AM

I'm not an expert but in watching the Dog Whisper for so long now, he would say all the people in the family have to be the pack leaders. In fact, he just addressed this last week on his show. If you have the National Geographic Channel and a VCR/DVR, I would suggest taping the show and the repeats of it that they play all week.

Posted by: Jackie Huba at Mar 27, 2006 10:41:36 AM

I seen an episode of the dog whisperer where he is roller blading, the roller blades he is wearing have 2 huge wheels. Does anyone know wherer to get these. Please post any info you may have. Thanks!!!

Posted by: Liza at Apr 23, 2006 10:34:13 PM

I HAVE A 14 MONTH OLD ROTTI...HE'S BEAUTIFUL SMART..TO SMART FOR HIS OWN GOOD...WE GOT HIM AT 8 WEEKS OLD N HAS BEEN A JOY UNTIL NOW ..HE WONT DO HIS COMMANDS THE WAY HE USE TO N HE CONSTANTLY CHALLENGES ME N FOR THAT I'M AFRAID TO KEEP HIM ..I TAUGHT HIM TO SIT, STAY, DOWN, OFF, DROP N NOW HE WONT DROP WHAT HE HAS..HE SNARLES N GROWLS... I CESAR TO HELP ME SOON OR HE HAS TO GO..EVEN THOUGH I LOVE HIM

Posted by: LOUISE at Jun 26, 2006 8:25:11 PM

We have three Maltese. My husband calls them genetic sweetness. And they are. However. Yes, there is always a however. That's life. Anyway, there have been some problems we just thought we would have to live with and we (the humans) were adjusting our lives to suit them. Sound Familiar? Then we discovered The Dog Whisper and soon we were actually listening to what Cesar had to say, and watching what he was doing. We now have his book, Cesar's Way, and have made some changes. We have started the exercise routine along with the discipline indicating that we (the human's) are the pack leaders. Already in just a few short weeks we have found some significant differences. We have one who is deathly afraid of storms, and we give the pills from the vet we laughingly call "puppy valium" and then we still have to walk the floor with her in the middle of the night if it is storming. Not any more. We have adheared to Cesar's premis. Do not give affection to an unstable mind. We still give the pills, but not at often and stopped carrying her around. And because of the exercise she is much, much better and we believe we are on the way to extinguishing the nervous behavior we have fostered. One of them is deaf from birth. She has been my baby and has been babied (carried) all her life. She is demanding to be carried very little now and I see that most of it was anxiety. She is much calmer and much secure. And one has been a frequent visitor at the nursing home where my dad resides. He is less anxious and rambunctious and is content to lay down in bed with dad and cuddle up. Mostly because he is calmer and has had a lot of his excess energy drained. We are very grateful to Cesar for showing us how to treat dogs as dogs, and not as children. My sweet little deaf one is as sweet and loving as ever, but not nearly so demanding. Thanks to Cesar.

Posted by: Maxine Cook at Jul 6, 2006 11:43:19 AM

i have an englishbulldog she is a year old. ive had her since birth(c-section)her mother was aggressive to people and dogs and her father was agg. to dogs, i thought by having one young she wouldnt be but she is she has not bitten us but have bitten a friend and today she almost bit a kid, i dont wont to part with her i had to get rid of her parents, mother i had 1 yr she was 5.and dad i got at 9 months old but tryed to work with him but he bit the meterman and attack other dogs so both went to homes where it was better, she is my baby but she goes crazy,we ussed to walk her but now it only in front of the house,she has a yard but we cant get anyone to dog sit or be able to take her with us can you help,ive watched your shows ive tried to use some tech. but im not a professional,can you give me some tips so i can keep her my kids would be tore up if i had to get rid of her and no one would even offer to take her the way she is. hope you can help

Posted by: melissa gray at Jul 14, 2006 11:59:54 PM

Jackie--his roller blades are called Land Rollers and you can buy them online or at Sharper Image. I bought a pair and they rock!

Posted by: Victoria Malinak at Jul 26, 2006 12:51:49 PM

Cesar Milan ROCKS !!!!

He is busy with his many dogs as they do come first :)

I am sure he knows his fans understands if he doesn't write back

Posted by: elizabeth at Aug 6, 2006 7:31:32 PM

Does anyone have info on these webinars I keep seeing stuff about?

Posted by: jeremy at Aug 17, 2006 12:57:08 PM

I have enjoyed watching the show so much. It makes me so happy to see others out there who care for their animals as much as me and my husband do. I have six strays I have found over the years. The last stray I picked up was a 40 pund Rottweiler, who over a course of two months balooned up to 80 pounds. He has become tearifyingly vicious. My vet has suggested I put him down. I am hoping that if I get him neutered, get him a doggy back pack, and walk him daily the aggression will dissipate. He attacked me this evening for stepping on his foot! He will growl just so you will pet him. He has started to listen to the down command, but to be truthful, I am scared of him. Any one out there have any suggestions?? Please help, I would hate to destroy such a beautiful animal. thankyou, Kathleen

Posted by: kathleen Horton at Sep 10, 2006 1:09:31 AM

Me and my mom have been watching Cesar's show for some time now and we both love it! We have got two Fila Mastiff's and our one year old male is becoming a huge problem and will not listen to us. We've tried almost everything and he has attacked another dog and our female just gets out of control when he is growling and trying to get ahold of a stray or a dog that someone is walking. He over power's my mom and me and we can't control him when he wants to charge and go after another dog, if anyone know's how we can get in touch with Cesar it would mean alot to us! My e-mail address is DeathFoxWolf@hotmail.com If you have any information for us please go ahead and e-mail us!
-Nicole Epley

Posted by: Nicole Epley at Oct 4, 2006 6:50:56 PM

Those who owned dogs know that sometimes they can be as temperamental as children. I don’t own a dog myself, but my mother has for many years. This dog is often the equivalent of an angel on earth, however, she has her moments when we wonder what she is thinking. When it comes time to ask for dog advice, my mother often asks her veterinarian what to do. This isn’t always an option however, and she may ask me to look for advice online to help her with a specific problem.
You can find all kinds of dog advice online if you were to look. There are many web sites that cater specifically to dog owners. These sites are often run by dog owners, though there are some that are run by veterinarians and other qualified professionals. The dog advice you can find ranges from behavioral issues to health issues, and anything else in between. Chances are good that you can find some solution to almost any problem you may be having.

Posted by: steven davies at Jul 7, 2007 11:13:54 PM



SHARE YOUR THOUGHTS