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January 31, 2006
Customer evangelism colophon
--> If you're in the Windy City, the Business Marketing Association's Chicago chapter is hosting a Feb. 16 luncheon called "Customer Evangelism: Customer Loyalty is Not Enough." I'll be speaking along with Andy Sernovitz of WOMMA, Ed Brill of IBM and Wes Sheperd of Channel Velocity. Leading this choir will be the wonderfully erudite Michael Krauss. Tickets are $45-$65. Find info and registration here.
--> "Testify: How Remarkable Companies are Creating Customer Evangelists," which we released as a free ebook awhile back, is now available as a paperback on Amazon. The 85-page book features 18 brief case studies about organizations and their customer evangelism work.
--> A few loyal podcast listeners have told us the past week they didn't know about our show with Maker's Mark CEO Bill Samuels Jr. That's likely due to our new (and separate) podcast feed and blog. If you're a fan of the podcast, bookmark the podcast blog here and the podcast feed here. If you haven't listened to the podcast, give it a shot and tell us what you think (good or bad).
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