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March 22, 2006
Advertising ourselves to death
That's the name of a new blog from my friend and one-time colleague Todd Copilevitz.
From the looks of it, Todd will have plenty of interesting things to say about the flagellating world of advertising and its agencies.
But Todd, I'm going to fine you $1 every time you write the word "consumer" instead of customer!
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A thousand pardons sir. I will get my checkbook ready.
We'll grant you amnesty for now, but you'll probably need some reprogramming work.
I suppose referring to customers as "people" is out of the question.
If you want to wade in there to do reprogramming on my mind be my guest. But there's no telling what horrors you'll find. Hell, you're probably responsible for some of them. :>
Nathan, people is a good replacement, too.
Todd, the only thing I'll claim responsibility for is kicking your ass in Doom. Or did you kick mine? Hell, I forget now.
Who DIDN'T kick Todd's ass in Doom?
Maybe it's different across the water, as in advertising we call them 'consumers' to remind ourselves that we need to understand the motivations behind consumption, rather than the monetary element, and, of course customers often aren't the consumers. Just a thought.
