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March 08, 2006
The DMA gets into WOM
The Direct Marketing Association of the United Kingdom is getting into word of mouth.
It's hosting "Making Word of Mouth Happen the DM Way" in April. I'm not sure what the "DM way" means for WOM but I can think of a few examples :)
Some potentially interesting case studies will be presented so if anyone is planning to attend and blog the London-based event, let us know.
